NR Group

Cycle Pure Agarbathies unveils special products for Diwali in Delhi

Delhi, November 29 2018: Cycle Pure Agarbathies, from the agarbathi to aerospace conglomerate NR Group, launched a new puja product line-up ahead of the auspicious festival of Diwali. The company introduced three new products- Om Shanti Pure Cow Ghee Diya, Om Shanti Pure Chandan Tika, and Om Shanti Pure Puja Oil. With a legacy of being India’s largest and only carbon neutral Agarbathi manufacturer, Cycle Pure Agarbathies has exclusively crafted these products to cater to the needs and convenience of devotees for the upcoming festival.

Speaking about the new products, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, “The new range of products has been specially crafted for enhancing the puja experience this Diwali. We have taken into consideration the rich culture and traditions of this region. The products are also aimed at making prayer convenient and hassle free. We are confident that the purity of our products will create an aromatic environment during puja and elevate the experience holistically.”

  • Om Shanti Pure Cow Ghee Diya: An easy-to-use diya, produced using pure cow ghee from certified suppliers. The product has an effective burn time, with an enchanting natural Jasmine fragrance and residue free burning. It has been tailored in packs of 30 and 100 diyas.
  • The ChandanTika: An everyday puja essential with an assurance of 100% skin safety. Certified by the Ayush department (Government of India) and prepared using pure ingredients, the product has been launched in two different packs of 40 and 80 gms.
  • Om Shanti Pure Puja Oil: The pure puja oil is a beautiful blend of 5 pure oils, namely, Coconut, Rice Bran, Sesame (Til), Castor and Mahua. It will not only make pujas beautiful but also refreshing for the consumers. Cycle Pure Agarbathies serve various users with their 500 ml and 1 lt. capacity bottles.

The brand has extended their home worship segment with these innovative and user-friendly products.  The latest offering will cater to all the puja needs of the consumers and with a pure aromatic experience.  The products are available in the market as well as on the website

NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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