Sri N. Ranga Rao grew up in a small village, Vathirairuppu, near Madurai. From a young age, he had to shoulder the responsibility of providing for his family, which he did while displaying exceptional ingenuity and entrepreneurial skills.
Married Smt. Sita.
Appointed as a bookkeeper at the Cordite Factory in Aravanagad.
Inspired by Indian Independence, the young entrepreneur wanted to start something on his own.
Mysore Products and General Trading Company is established.
The NRRS journey begins in the home that doubled up as the factory.
In an unorganized sector, N. Ranga Rao has a vision of the future and conceptualizes the thought of establishing the business as a “brand”, way ahead of its times. Brand Cycle is born.
Obtains design copyrights. A first in the industry.
Wins the Mysore Dasara Exhibition Gold Medal.
Mr. R. Guru joins the business to support his father, marking the arrival of the second generation.
Sends consignments to all parts of India by train. Makes its first export to Sri Lanka.
Sets up in-house fragrance creation – a pioneering innovation in the agarbathi industry.
Every pack counts: Diligent book-keeping and integrity in accounting becomes standard practice.
Launches Cycle Ratna: the first in the Value-For-Money segment.
When the market was at 25 paisa per pack, launches Cycle Sugandha Mallika as a premium pack, at one rupee for 10 sticks. It’s a runaway success, proving that consumers would pay a premium for quality.
Begins extensive van operations across South India. A landmark in the incense industry and a testimony to the founder's marketing vision.
Mr. R. N. Murthy and Mr. R. Vasu (Directors) enter the business.
Launches Natya Kesari: an innovation that revolutionizes the tube-packaging market.
Appoints a professional advertisement agency; again an industry first. Becomes the first agarbathi brand to advertise on television.
Focuses on the width of distribution: extends its reach to the 20000-population towns in south India.
Sets up a state-of-the-art R&D lab. NR House establishes the first ever integrated manufacturing facility setup.
Exports expand to five countries.
Birth of Heritage & Cycle Three-in One: a path-breaking innovation of multiple fragrances in one pack which became instant bestsellers that continue to impress, to this day.
Establishes Rangsons Marketing Services: an independent, professionally run division for Sales & Marketing.
Starts its first production facility outside Mysuru. In Chennai.
The Corporate Social Initiatives gain momentum. Establishes Ranga Rao Memorial Residential School for the visually challenged.
Introduces ‘MRP on packs’ prior to government regulation. A bold step that still speaks volumes about the integrity and ethics of the company.
Launches WOODS – the most successful Masala Bathi in the industry.
Gets ISO certification, as a step to adopt global quality and manufacturing standards.
Launches Rhythm and Sandalum.
Wins the Best Income Tax Payer award.
Gets certified by OHSAS 18001, Occupational Health and Safety Assessment Series (officially BS OHSAS 18001), was a British Standard for occupational health and safety management systems.
Launches Cycle Three-in-One Surprise which gets a tremendous consumer response. A different surprise fragrance every time.
Cycle Pure Agarbathies expands its footprint to over 60 countries.
Forays into other fragrance domains. Birth of Ripple Fragrances for functional and lifestyle air care.
Brand Lia is born. Offers spatial fragrance solutions for home, office and mobile spaces, through room fresheners and car fresheners.
Becomes the world’s first Zero Carbon / Neutral Manufacturer of incense, air care and spiritual products. A revolutionary benchmark in sustainability for the industry.
Launches Pure Prayer, an online puja booking app.
Launches MyIncense - custom incense with custom fragrance. Another industry first.
Launches Spiritual Products and ventures into manufacturing and packaging of puja essentials, puja packs, puja accessories and puja services, under the brand name ‘Om Shanthi’.