NR Group

Maharashtra Ministers Visit Cycle Pure Agarbathies

Mysuru, November 18, 2017: Cycle Pure Agarbathies, world's largest agarbathi stick manufacturer, hosted a group ofhonourable ministers from the cabinet of Maharashtra Government in Mysuru. Amongst the cabinet, Mr. Sudhir Mungantiwar, Minister of Finance and Planning, Forests, Mr. Pandhurang Phundkar, Minister of Agriculture and Horticulture, Ms. Pankaja Munde, Minister of Rural Development, Women & Child Development, Mr. Madan Yerawar, Minister of State for Food and Drugs, Tourism and GAD and Mr. Deepak Kesarkar, Minister of State for Home were present. The purpose of visit was to understand the back-end technicalities, employment model and agarbathi manufacturing process practiced / implemented by Cycle Pure Agarbathies all India and further to add the same model can be replicated at Gadchiroli district under the Gadchiroli Agarbatti Project. They also discussed the viable opportunities for expansion in the region.

The Cabinet Minister of Maharashtra government visited the city to observe the working pattern of Cycle Pure Agarbathies, the world's largest manufacturers of agarbathi. They aimed to understand the innovations and advancements made in agarbathi sector along with technical know-how on agarbathi manufacturing front. They also spent considerable amount of time to understand the cluster development model, implemented by the organisation, along with rural women empowerment initiatives taken by the organisation. They also monitored the managerial support extended by the organisation and the quality control process, placed by Cycle Pure Agarbathiesfor keeping a check on the production. The Cycle Pure Agarbathiesin rural areas has encouraged micro entrepreneurship and women empowerment in larger section. The organisation has provided job to around 55 thousand women at grass-root level.

India's largest agarbathimanufacturer, has adopted the conventional method of cottage industry where women are given out the opportunity to work the model ensures financial independence of the women in rural areas and make them self-sufficient. The employment opportunity is provided during the primary stage of agarbathi making process where women from their homes prepare dough and rolled agarbathi stick. The Gadchiroli Agarbatti Project (GAP), currently functioning at the Gadchiroli district of Maharashtra, has received constant support from Cycle Pure Agarbathieson various levels, since its inception in 2012. The organisation has been associated with the project that dedicatedly works for generating employment in the region and has currently become one of the main sources of income with almost 1200 beneficiaries under it. The organisation has supported the free flow of raw materials for non-stop manufacturing of agarbathies in the region.

The group has also provided the people involved in this project with two-wheelers to move around the 44 units, spread across approximately 312 KM, keeping a check on the agarbathi rolling activity. Further, the agarbathies produced under the strict quality control measures in these units and Cycle Pure Agarbathiessupported as forward linkage. Speaking about the project, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, "We appreciate the efforts made by Government of Maharashtra in understanding the agarbathi manufacturing process. It was our pleasure to take them around our production units and show them the mechanism behind it. Our organisation has been closely associated with the Gadchiroli Agarbathie Project on various levels, since its inception.

The project is the main source of livelihood in the region, ever since it rolled out. With little opportunities available otherwise, agarbathi manufacturing accounts for maximum employment with dependence of innumerable families on it. Being associated with this project for so long, we are eager to participate in its expansion now." He adds, "Our organization is proud to associate with this project. We are happy to contribute towards employment generation in Gadchiroli." The initiative is mainly designed to support the financial status of the people living in the region. The project aims at providing constant livelihood to tribal areas, prominently the tribes belonging to the Madiya, Ghor and Gondi communities.

Cycle Pure Agarbathieshas always extended their support to a variety of social causes very passionately. The leaders of the group have always humbly acknowledged the contribution of the society for their achievement and have strongly believed in giving back to society.

Cycle Pure Agarbathies

Cycle Pure Agarbathies' is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries.N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The Carbon Neutral Company - the leading provider of carbon reduction solutions in the world. The distinction makes N.Ranga Rao and Sons the world's first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters. Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.

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