NR Group

Saurav Ganguly continues his innings as Cycle Pure Agarbathies’ brand ambassador in West Bengal

Kolkata, 9 November, 2018: Cycle Pure Agarbathies, from the agarbathi to aerospace conglomerate NR Group, proudly renewstheir relation with the former Indian cricket Sourav Ganguly as their brand ambassador, for another 02 years. Cycle Pure Agarbathies is India’s largest and the only Certified Carbon Neutral agarbathi manufacturer. Sourav Ganguly has been championing the brand’s products in the West Bengal region from past 02 Years.

The pride of Kolkata has represented the brand in an elaborate 360` campaign and created a strong impact on the consumers in the region. Cycle Pure Agarbathies has curated exclusive products catering to the needs and preferences of the consumers in West Bengal. The array of home worship products from the brand includes majestic Cycle Rhythm agarbathies, Naivaidya Cup sambrani amongst many other products.

Further, the brand plans to roll out a series of creative campaigns that will enhance brand awareness, presence and recall. Through this association, Cycle Pure Agarbathies will continue to reinforce its market leadership and lay an inroad into the hearts and minds of existing and prospective consumers.

Commenting on this association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, "We are extremely proud to associate with Mr. Sourav Ganguly. He had an impressive cricketing career and over the time he has become a synonym of trust and faith. He has carried Bengal’s hope with him, making him the perfect face for the brand in Bengal. His determination and leadership inspires all of us and encourages us to believe in our efforts and our prayers. We are elated to continue our association with him.”

Speaking about the association with Cycle Pure Agarbathies, Sourav Ganguly says, "Cycle Pure Agarbathies have graced the hearts of Bengali households for many generations. The efforts that the brand has put in curating the products exclusively for our Bengal region is impeccable. I am elated to be a part of this legacy and represent this spectacular heritage in West Bengal yet again.”

Known for its variety of fragrances, Cycle Pure Agarbathies is looking forward to having another successful inning in the market of West Bengal along with the celebrity ambassador Sourav Ganguly.

Cycle Pure Agarbathies

The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company – the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.For more information on the Group, please visit

NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

For Media Queries, please contact Purva +91 9886367129