NR Group

Stop-O from Ripple Fragrances launches Power Bags

Mysuru, December 11, 2017: Ripple Fragrance, the spatial fragrance division of NR Group, the agarbathi to aerospace conglomerate, launched their latest array of bathroom fresheners, under the brand names of Stop-O Power Bagsin the city, today.The product was launched in a unique Stop-O van placed in front of Kote Anjaneya Temple, Mysuru Palace.

Commenting at the launch event Mr. Kiran V. Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group) said "We are enthralled to introduce our new Stop-O Power Bags that will help in keeping bathrooms fresh and odour free. With this new product we intend to cover every aspect of air care segment and provide solution to all odour woes." The organization that has 70 years of expertise in the fragrance arena has enhanced their product portfolio in aircare category with the Stop O Freshener Power Bag.

With the new product, the brand provides complete air care solutions with the same level of quality and service.The fragrance boosters are also, exclusively designed to perform under India's extreme climatic conditions. The brand is made in India and made for India. Stop-O Power bags Stop-O Power bag isa one stop solution for all your bathroom odour problems.

It is equipped with fragrance booster which maximizes the effectiveness by removing the odour to the core. The exquisite range of fragrances by Stop-O includes four exquisite aromas-Lemongrass, Melon, Apple Cinnamon and Tangerine. The product is convenient to use, and fragrance lasts for30 days. Price: Rs. 55/- About Ripple Fragrances: Ripple Fragrances Pvt. Ltd is the spatial fragrance division of the NR Group - with headquarters at Mysuru. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand "Cycle".

The NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is a leader in the Indian Home fragrance market with its functional air care brand Lia and its Lifestyle fragrance brand IRIS. About NR Group: The Mysuru-based NR Group was founded by Shri N. RangaRao in 1948.

A true visionary and philanthropist, Shri.Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfills them through its charity arm 'NR Foundation'. NR Group today is managed by the third generation of the Ranga family.

For more information on NR Group, please visit

For Media Queries, please email us at
or contact Purva +91 9886367129